The beginning advertising force in Russia. From a German Bussinesman Ludvig .
After the elimination of serfdom in Russia began to bare the advertising business: if the earlier bulletin advertisements were published only in true newspapers, then from that moment it became possible to promulgate newspapers on the hard cash advertisers. Off the record publications were opened bromide after another, and already in 1878 in St. Petersburg was founded one first advertising agency, called “Central Office of ads. The tasks of this section, persuadable Metzel Ludwig, a Czech at hand confinement, but rumour has it German clan, were receiving ads commercial and non-public constitution and task them in the press. Of practice, initially Metzel worked predominately with the insular editions, but later his occurrence went to the mountain, and he managed to reach the trade in metropolitan newspapers. In 1891 his section was transformed into a “Trading Brothel L. and E. Metzel and K °».
Through the beginning of XX century enterprise Metzel less monopolized the Russian peddle for the sake copy advertising and has already entered the intercontinental au fait with: Section agencies existed in Warsaw, Berlin, Paris, Further York, etc. By this ever, the trading prostitution has been transformed into a “Russian Juncture Source Companionship announcements - This fellowship lasted until October 1917
M‚nage dealing Metzel contributed to the occurrence of subject advertising: if earlier ads were compiled on the advertisers, then with the advent of advertising intermediation creatives were created elementary past professionals. Of course, this affects the supremacy of advertising in the cleave to and, thus, on its effectiveness. On the other part, to Metzel Russian tightly has not furthermore received such takings, and, as a ruling, there was the money from subscriptions. With regard to the provinces, the occupation Metzel with dispatch revives marketing in the unusual corners of the boondocks, which, in produce, affected the Russian succinctness as a whole.
Power Metzel promoted not on the other hand imported companies but also their own, promoting the advertising company: “Every fabricator of a work may be, or sells it have to, if he wants to increase its sales and remedy have recourse to to newspaper advertisements, it would be difficult instantly to hold out against all progressively increasing competition. A clean advertising, which does not guarantee more than what she is gifted to sacrifice, determination in perpetuity extras and the amount spent on publishing, perpetually come underwrite in abundance. The assembly will earn superiority, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - designer of the power main office ad
If the Principal Office board “worked, mostly, the location, the” Russian Communal Progenitor Retinue offers “significantly expanded its gamut of services: the employees of the retinue is advertising texts, developed slogans, carried free the transformation into other languages (A skimpy tip-off here. The peculiar businesses remember the buy healthier and be means of the Internet, you can find out phone companies, such as “Werbeagentur Langenfeld”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and marketing strategies. Primer on the circular that advertises the guests Metzel promptly appealed to entrepreneurs: “You are bound beside a mob of out of the ordinary details, so that you may not make happen the intended even-handed - to develop their business. If you give out to the Trading descendants “LI And E. Metzel and K ° », then you will attain the desired throughout skillful advertising, namely, the proper allocation of ads to the publications, in their delicate appearance and sound content.”
The illustrious verbalize “advertising - the machine of trade” - is also the origination of the first advertising agency Metzel: it is considered that it invented the administrator overseer of the group VA Polyakov.